Fanta - Building a colourful community Case Studies

Platforms

Posts

Total reach

172K

Engagement

39K

Services

Managed Service

Campaign Objective

Inform about the new flavour (GRAPE) and increase brand awereness while building a "colorful community" together.

Influencer Tasks

Create 1 or 2 contents

To intorduce the new product and spread the "colorful community vibe" as a colorful people

To suggest understanding about everybody is different.

To help people dare to show their difference in a good way.

Result

Succesfully reached more than 170K people only with 3 influencers . This campaign contained more stories than posts, and it has been proved that it is a succesfull way for promoting products too - it feels more exclusive.

Deliverables

Create an authentic content which suits you and your style

1 picture (Whisperton - 2)

1 video (Lady Szomjas) about how Fanta make your life color- and joyful

Content Highlights

@whisper_ton

@kitticsecse

@ladyszomjas

More Campaigns like This

Pizza Forte

Pizza Forte - Bring home the feeling

Successfully engaged 70K people on Instagram with 9 post and 90K people on TikTok connected the brand with a positive movement.

post

1.5M

total reach

160K

engagement

LEGO

Lego - World Creativity & Innovation Day

Successfully reached 55K people with only 2 contents and connected the brand with a positive movement.

post

55K

total reach

engagement

Rimmel London

Rimmel London - Glamour

Successfully reached more than half million people and engaged 53K people with 2 TikTok and 2 IG videos.

post

582K

total reach

52.8K

engagement

Some satisfied customers:

"Post For Rent is an easy to use tool which tackles the complex problems of influencer marketing."

Weronika Budak

Digital Brand Manager, Nike

"We have been doing a lot of influencer marketing over the past couple of years and tried several tools/services, but so far there is nothing close to as useful as Post For Rent offers."

Liis Ristal

Baltic General Manager, Wolt

"Fresh and simple. Post For Rent is a great platform and helps to keep your campaign on track. Super easy to filter and match influencers to your needs."

Zsolt Sebesi

Integrated Communications Manager, Vodafone

"With Post For Rent we found a perfect partner for our campaign as they understood the brand and granted access to great influencers who delivered the brand message with top quality."

Ania Piekarska

Senior Associate Brand Manager, Procter & Gamble

"Super easy to use platform without unnecessary back and forth negotiating.The results were outstanding as well."

Patricia Devenyi

Communications Manager, H&M

"The best way to track our multiple campaigns and spendings at one place. Easy to approve, manage content and payout of influencers."

Petra Lambert

Senior Brand & Trade Marketing Manager, Schwarzkopf

"Post For Rent is a great help for our agencies to find and work with new influencers in short term periods as well."

Mark Maczelka

Head of Communications, SPAR

Fanta - Building a colourful communityCase Studies

Campaign Objective

Influencer Tasks

Result

Deliverables

Content Highlights

More Campaigns like This

Pizza Forte - Bring home the feeling

Lego - World Creativity & Innovation Day

Rimmel London - Glamour

Some satisfied customers:

Weronika Budak

Liis Ristal

Zsolt Sebesi

Ania Piekarska

Patricia Devenyi

Petra Lambert

Mark Maczelka

Fanta - Building a colourful community
Case Studies