Rimmel London 

Rimmel London - Glamour
Case Studies

4th & 5th of April, 2022

Platforms
Posts
4
Total reach
582K
Engagement
52.8K
Services
  • Advertiser Platform
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    Campaign Objective

    To boost the sales of particular Rimmel London products on a shopping marathon weekend, called Glamour Days. The main objective was to increase the purchase of the Rimmel Lasting Finish 25h foundation, Multitasker concealer and Wonder'Extension mascara.

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    Influencer Tasks

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    Show the application of the products with the use of Rimmel's music. 
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    Highlight & recommend the coupons in the magazine. 
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    Create an everyday make up look video  with the products, with before & after shoot. 
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    Mention the key benefits of each product. 
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    Result

    Successfully reached more than half million people and engaged 53K people with 2 TikTok and 2 IG videos.

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    Deliverables

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    Raise brand awareness through a video with the Kind and Free products
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    Show authenticity by not using any filters
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    Increase sales by informing about the new Kind and Free product family's ingredients
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    Increase Customer Satisfaction by informing about Glamour coupon discount

    Content Highlights

    @makkadriennofficial

    @whisperton

    @makkadrienn

    @whisperton

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