World Athletics Championships 23 Case Studies

Platforms

Posts

Total reach

500K

Engagement

39K+

Services

Managed Service

Campaign Objective

Create content that promotes the World Athletics Championships, mobilises the audience and encourages ticket purchases.

Influencer Tasks

Creating Posts and Stories: focus on encouraging ticket purchase.

Creating Posts and Stories: focus on everyday heroes sport challenge.

Convey the message: achieve positive behaviour change, get everyday heroes to move more, enjoy exercise and do it regularly.

Result

Successfully reached 500 000 people and created outstanding, quality contents that promoted the World Athletics Championships Hungary and encouraged people to exercise more.

Deliverables

Raise public awareness of the biggest sporting event in the country's history;

Encourage the public to attend in person and to buy tickets;

Show people that athletics is not as far away from everyday life as many people think, everyday heroes - if not breaking world records - are still athletic (running, walking)

Draw attention to the hetkoznapihos.hu website, with a 50% discount on ticket prices for those who take part in one of the sporting events listed on the website

Highlight the fact that the ticket is also an excellent Christmas gift

Content Highlights

@timella

@lekaimate

@debreczenidora

@nyaridia

@danielnagy_mbt

@rellarubint

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Succesfully reached almost 400k people, informed the public extensively and effectively about the big sale, covering the target audience very well.

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Succesfully reached more than 170K people only with 3 influencers . This campaign contained more stories than posts, and it has been proved that it is a succesfull way for promoting products too - it feels more exclusive.

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total reach

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engagement

Some satisfied customers:

"Post For Rent is an easy to use tool which tackles the complex problems of influencer marketing."

Weronika Budak

Digital Brand Manager, Nike

"We have been doing a lot of influencer marketing over the past couple of years and tried several tools/services, but so far there is nothing close to as useful as Post For Rent offers."

Liis Ristal

Baltic General Manager, Wolt

"Fresh and simple. Post For Rent is a great platform and helps to keep your campaign on track. Super easy to filter and match influencers to your needs."

Zsolt Sebesi

Integrated Communications Manager, Vodafone

"With Post For Rent we found a perfect partner for our campaign as they understood the brand and granted access to great influencers who delivered the brand message with top quality."

Ania Piekarska

Senior Associate Brand Manager, Procter & Gamble

"Super easy to use platform without unnecessary back and forth negotiating.The results were outstanding as well."

Patricia Devenyi

Communications Manager, H&M

"The best way to track our multiple campaigns and spendings at one place. Easy to approve, manage content and payout of influencers."

Petra Lambert

Senior Brand & Trade Marketing Manager, Schwarzkopf

"Post For Rent is a great help for our agencies to find and work with new influencers in short term periods as well."

Mark Maczelka

Head of Communications, SPAR

World Athletics Championships 23Case Studies

Campaign Objective

Influencer Tasks

Result

Deliverables

Content Highlights

More Campaigns like This

Revox

About You - Woohoo

Fanta - Building a colourful community

Some satisfied customers:

Weronika Budak

Liis Ristal

Zsolt Sebesi

Ania Piekarska

Patricia Devenyi

Petra Lambert

Mark Maczelka

World Athletics Championships 23
Case Studies